The following article originally appeared in the Small Business Times on January 11, 2008. Click here for the full story: http://www.biztimes.com/news/2008/1/11/reviving-milwaukees-next-great-corridor
Reviving Milwaukee’s NEXT GREAT CORRIDOR

Milwaukee’s 30th Street Industrial Corridor – an area that runs roughly from North 27th to 35th streets and from Hampton Avenue to Highland Boulevard – will be the city’s next major redevelopment project.

Using the experience gained in the ongoing redevelopment of the Menomonee River Valley, city officials want to spur manufacturing, light industrial, commercial and residential redevelopment in the corridor, according to Mayor Tom Barrett.

The goal is to bring more jobs to the central city.

“We’re working with many partners, and the effort will take significant resources, similar to the long-range efforts that went into the revitalization of the Menomonee Valley,” he said. “I believe Milwaukee’s continued renaissance will depend on our abilities to build upon our assets, and the 30th Street corridor offers strategic sites for companies to grow near other successful companies, an eager workforce and major transportation routes.”

Barrett has named the project the city’s “Greenlight District,” and has said the city will use tax incremental financing and other economic development tools to attract businesses, with an emphasis on “green” industries.

The corridor already is home to several healthy and growing manufacturers, which should help the redevelopment process. Some, such as Harley-Davidson Inc., Miller Brewing Co., Master Lock Co., Eaton Corp. and DRS Power & Control Technologies, are well-known, established companies.

Others, such as Astronautics Corp. of America, Capitol Stampings Corp., United Milwaukee Scrap LLC and Glenn Rieder Inc., have added large numbers of employees, dramatically increased revenues and added new locations within the corridor in recent years, but are not as well known, in part because they are privately held.

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